16 Septiembre, 2025
Insud recibe dos Premios Eikon por su rebranding
Corporativo
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Insud fue distinguido en la 28. edición de los Premios Eikon, organizados por Revista Imagen, con galardones en dos categorías clave: Comunicación de identidad corporativa y Digital: Web, Social Media y Digital Móvil. Los Eikon reconocen desde hace casi tres décadas a las mejores prácticas en comunicación institucional en la Argentina.
El rebranding de Insud tuvo como eje el propósito “hacer bien”, que refleja la manera en que concebimos y desarrollamos cada una de nuestras iniciativas. Entre los principales avances se destacan:
Nueva narrativa corporativa, que explica con mayor claridad qué hace Insud, cómo lo hace y para qué lo hace.
Identidad visual renovada, con logotipo, paleta cromática por área de negocio, tipografía propia y recursos gráficos transversales.
Atributos compartidos —excelencia, impacto, curiosidad, compromiso y coraje— como valores que atraviesan a todas las compañías.
Implementación integral en canales, piezas institucionales y plataformas digitales.
El proceso contó con la colaboración de César Sesio, Paula Fernández Ferro, Type Together, BME, Aldea Visual y Ruda Macho, junto con equipos internos de Insud. La distinción en los Eikon reconoce la creatividad, la innovación y el trabajo articulado que hicieron posible este proyecto.
Gracias a este rebranding, Insud consolidó una identidad que clarifica su ecosistema empresarial, fortalece la conexión con sus audiencias y potencia su proyección a futuro.
La ceremonia de premiación se realizará el 11 de noviembre en el Hotel Intercontinental Buenos Aires, en la tradicional Noche de los Eikon.
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